SEO plays an essential role in optimizing websites and rank higher in SERP’s. But the necessity gave birth to another useful aspect, Social Media Optimization.
In this era of internet search and e-marketing, Google is the most powerful and dominant search engine. Google is a popular search engine that every single user use in this world.
Nowadays, Social Media Optimization has become an important aspect which is giving breakthrough to online business and e-marketing. The ability of social sites to generate traffic keeps great value for online marketers.
Social media optimization is a method of optimizing social activities. This is with the purpose of grabbing the attention of unique visitors to website content. Especially it is one of the various online website optimizing methods.
Also, it is the process of organizing your company’s social media assets and activities. So as to achieve a prominent position on the web, and visits of the target audience, thereby boosting sales.
Types of SMO
Importantly there are two types of SMO which are shown below:
Social media features include social news and sharing buttons, user rating, and polling tools incorporating third-party community functionalities like images and videos.
Promotional activities on social sites for promotion include blogging, commenting on other blogs, participating in discussion groups, RSS and posting status updates on social networking profiles.
SMO – This somewhat relates to search engine marketing. But it differs in several means. It focuses on driving traffic from sources. Then optimizes the social activities of a business organization.
Though both Social Media Optimization and search engine marketing differ from each other, a successful SMO always helps to improve the ranking of the website.
SMO is an integral part of Search Engine Reputation Management (SERM) strategy. And this is highly useful for organizations and individuals who want to keep a prominent presence on the web.
SMO has no limit only to marketing and brand building but its scope can be seen in the knowledge management strategy.