Google Ranking Factor Three – SEO Meta Description

SEO Meta description contains the information which a search engine receives about a page considering to return as a search result.

The Meta description is an important factor after the title and an essential component of onsite website optimization.

It is the HTML attribute that provides a concise explanation of the content of the webpage. This explains the page displayed on the search result.

Most relevant it appears as the snippet of text which you usually see below the title in the search result.

SEO Meta Description

It is very important to put an appropriate and good Meta description to tell the search engine about the page. As well as to engage maximum visitors to get into the page.

Meta Description Guidelines:

  • Define the subject in the description in simple and appropriate words
  • Descriptions should be between 150 and 160 words
  • Try to include all target keywords for that page and keep it unique
  • Meta Descriptions are placed in the code in the head section. But you can also place the same description in your footer area so that it’s visible on the page as well.

Example of SEO Meta description:

Usage: meta name=”DESCRIPTION” content=”The page is about this very subject and this article describes the subject best.”

Here, ” The page is about this very subject and this article describes the subject best “ will appear as a snippet. Not to mention, this will be below your clickable title provide the incoming search terms (Keyword) in this description without over-stuffing.

Why Description is Important?

So the simple answer is meta description tags are highly important in achieving user click-through rate from search engine result pages (SERPs).

These short description paragraphs help to advertise content to searchers. Also, let them know about the content of the webpage with respect to their query what they put in the search engine.

The Meta descriptions must use the keywords in an efficient and intelligent manner in order to compel the searcher to click on the site.

Moreover, the descriptions should be directly relevant to the content of the page and should contain content between 150-160 characters.

So to increase the traffic of your business page or blog, you should add the keyword in meta descriptions. But never overloads the meta description with keywords. Doing so, the tags get penalized which affects the ranking.

Summary

To sum up, a meta description is another important factor after a title tag that a blog owner should not neglect. Simultaneously use it cleverly could help you to get more visitors to your site.

To go back to main content How To Optimize Content For SEO.

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