AdWords settings

HOW TO SETUP A GOOGLE ADWORDS CAMPAIGN – ADWORD SETTING

The first and most relevant factor is to fill out all settings properly to makes your campaign successful. Let’s learn about how to setup a Google AdWords campaign successfully.

how to setup a google adwords campaign

However, do not rush through the campaign settings else you will end up paying for advertising where nobody has any interest in what you are trying to sell.

INSTRUCTIONS FOR HOW TO SETUP A GOOGLE ADWORDS CAMPAIGN SUCCESSFULLY

SIGN IN 

Sign in to Google Adwords. If you do not have one then create a new account here. After signing up, enter your Google account. Then click on “Create your first campaign” button.

In like manner assign a descriptive name to campaign for further reference.

CHOOSE TYPE 

Identically choose “search network only” from the drop-down menu.

Important to realize that don’t make mistakes or you will end up buying advertising on less relevant sites. So make sure what exactly you are opting for.

NETWORK

Select “All features – All options for the Search Network, with Display Select”. Do not restrict yourselves to lesser options and features. Select all features.

Now here do not select this option “Include search partners”. Because we do not want other smaller, potentially less-relevant websites to advertise on and waste our budget.

LOCATION

Another key point is to be selective with location. If you want to sell your product worldwide then its ok to leave the option default. But if not then don’t forget to set most relevant settings like an area, country, state or city.

If you have a local business then you should choose a specific area to target your customer. If you fail or forgot to do so you’ll end up buying advertising halfway around the globe or waste.

BID STRATEGY

Choose “I’ll manually set my bids for clicks”. In this case, you will be able to make sure you are only setting cost-per-click bids you can afford. You can use more setting to bid later.

DEFAULT BID

This could be any number. You will get an option to change it later if you want.

BUDGET

For instance, set your daily budget.

AD EXTENSION

Adding extensions is a great way to encourage more clicks to your website.

Enter as many relevant entries as you can. For example use office address, phone number for citation if possible.

SCHEDULE

On the other hand, if you know about googling my business. You can put in information about your business opening and closing hours to run ads.

It’s all you can set up or decide according to nature of your business. But it is better to run your campaign 24/7 which helps to increase the chances to get more leads (Learn more how to use social media to promote business)

AD DELIVERY

Finally, choose “Rotate indefinitely. Show lower performing ads more evenly with higher performing ads, and do not optimize”.

Conversely, there is a reason to read this how to set up a Google AdWords campaign. If you want your ads to run identically, you have to have reliable data to review your campaigns. Which helps to check which ads are performing better for your business.

Not to mention but leave the rest of settings by default, and hit “save and continue”.

That’s it and ready to go with best campaign setup.

 

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