This is the first step and essential to know the importance of keywords. Then learning how to choose the best keywords for SEO to be successful.
The very essence of Google itself is about keywords. Users find your site by what they type into Google. So when implementing an SEO campaign you need to choose keywords wisely.
True, good content itself ranks well, and traffic can come by itself through accidental terms you don’t even try to rank for.
But having traffic targeted for certain SPECIFIC keywords will be a lot better for the success of your site.
See an example of how I chose a keyword for an article I wrote.
What Factors Should You Consider When Choosing Keywords?
1. How To Choose Best Keywords – Relevancy
First and foremost your chosen keyword must be RELEVANT and match the contents of your page. When I target a term for my site, it must be about something related to SEO.
I can’t simply rank for terms about animals, architecture or sex. If I do rank for such terms, the visitor who searches for those terms will only be turned off by my site, since it’s not relevant to what they searched for.
2. Search Volume and Competition
Search volume is the number of people who search for that phrase in a given amount of time, usually every month. A search term that is searched for 10,000x per month would be much better than one that is searched for less than 10x per month.
Competition refers to how hard it is to rank for a key phrase. Some phrases are extremely competitive and could take years to rank. Other phrases are much easier and could take less than a week.
High Search Volume + High Competition = BAD
If you have a lot of traffic for the term (i.e. a high number of people search for that term), but it is extremely hard to rank for, it could take years to get a decent enough ranking to be profitable. Therefore, it would not be worthwhile to try to rank for that term.
Low Search Volume + Low Competition = BAD
If you have a term that’s easy to rank for, but not many people search for the term, then ranking high for that term will not get you traffic anyway. So likewise, it would often be useless to rank for this term.
High Search Volume + Low Competition = GOOD!
If you have a lot of traffic for the term, and you can easily rank for it, then this would be a good term to target.
Short Tail Keywords Vs Long Tail keywords
Short Tail Keywords – keywords that are usually short and generic, usually consisting of only one word. These words have a high search volume, but also higher competition, so ranking is extremely difficult to achieve.
Long Tail Keywords – keywords that are usually longer and more specific. These words have a lower search volume, but also lower competition, so ranking for them is much easier. These terms are more specific to what the user is searching for, so it makes sense to rank for these terms if the traffic is high enough to be profitable.
3. How To Choose Best Keywords – User Intent
So you have chosen a keyword that’s relevant to your webpage, has good traffic and low competition. GREAT! Now you must consider what the intention of the user is.
Commercial Potential – If your goal is to sell a product then you must consider the commercial potential of a keyword. When choosing the keyword, ask yourself – can I make money from this keyword? Are people who search for this term likely to be looking to buy something?
Other Intentions – Depending on your webpage, you may have other intentions with your site. Maybe your aim is to get people to sign up for a mailing list. Maybe your aim is to simply get people to visit your site and read your article. Whatever the case, it’s a good idea to consider what the user is trying to do when searching for your term.
Choosing Multiple Keywords
Keep in mind that you are not constricted to a SINGLE keyword for each page. Do not forget how to choose the best keywords for SEO? Choose another 2-5 SECONDARY KEYWORDS that are similar to the page subject matter and integrate them into your page in a way so that the text still flows.
These secondary key phrases will often come naturally as you write your content anyway, so this does not often have to be a conscious effort. This is better than using the same keyword over and over again because it looks more like your page has been written for the reader and not the search engines. (Remember what I said about having a quality webpage).
Secondary keywords should be more long-tail terms that have less monthly searches, so you can rank for them easily and get just that little bit of extra traffic.