Google Algorithm Update – Stay a Step Ahead
Google keeps updating algorithm to maintain the quality and standard of world wide web. This Affect businesses massively because some of those knowingly or unknowingly fall in Google bad book category. So, it’s better to know and work according to guidelines of Google algorithm update.
The best part is wherever a major update comes into existence everyone gets to know about it instantly. And it is always confirmed by Google employees.
A Brief about Google Algorithms
What is Google Penalty? Means while reviewing a website if google bots caught some blackhat activities which their algorithm do not support then search engines can penalize blog or website.
Reasons for Penalties: From last few years Google has been very strict to maintain its own trust and standard. So they keep on updating algorithm with effective methods. These methods are known as updates. A website or blog can be penalized if they found suspicious under following updates – Google Panda, Google Penguin, Google Hummingbird, Google DMCA Pirate, Google Knowledge Graph.
How to know the site has got the penalty?
If it is found that the website ranking high, suddenly nowhere in the search engines means it is deindexed from google or ranking decrease in search engine result pages. You can find it on Google webmaster. This will show manual actions.
PANDA: This update rollout in February 2011. What it does is it find if a website has Low-quality Content, Thin Content, (Plagiarism) Copy content, The Structure of Content, Duplicate & Crap Content. If it is found then the site get the penalty.
PENGUIN: This was released in October 2013. Surveillance includes Unnatural Links, Bad Anchor Text, Paid Backlinks, Irrelevant Backlink, Keyword Stuffing and Over Optimization.
HUMMINGBIRD: This can be defined as on-page SEO and better interaction between a search engine and website to serve better result. This penalty can be applied if a set of rules of on-page SEO is not spot on.
PIGEON: This is basically to improve the quality of local searches and provide more relevant results to the users based on the factors such as location, distance etc.
WHAT ARE THE TYPES OF MANUAL PENALTIES?
When a website filled with purely spam content, or it is getting some unnatural links, spun and copied content and quality of the website is low.
HOW TO FIX MANUAL PENALTY?
If you are seriously looking to rank a website again after penalization you should take necessary action to correct what is wrong. Remove the content and links oblige and request a reconsideration.
Do a better on page SEO.
Remove bad links by finding out toxic backlinks and take help of disavowing tool.
Report spam for Rich snippet by clicking this link
To know about penguin and panda this link might be helpful.
Check mobile usability and find the pages with issues with Google search console.
Finally, send a reconsideration request to Google
IMPORTANT THING TO KNOW FOR BETTER SEO
Identically, to save a website from penalty remember not to stuff a page with the keyword. Do not use a keyword more than 2 or 3 times on a webpage.
Especially try to use URL structure, Title of webpage and Description wisely with chosen keywords.
Not to mention but do not use actual keywords for anchor text more than 10%. That will make it look unnatural. Especially mix it with some natural and logical brand words and with naked URLs.
Most relevant is to add unique content. Do not copy content from other sources.
To summarize, it is better to keep knowledge of Google Algorithm Update though you are a beginner or a pro. To stay updated with it you can check this link here.
If you have any question kindly ask… 🙂