Off-page SEO Two – Build Quality Backlinks

External links, also known as backlinks are the hyperlinks that you add to a webpage on another website.

In other terms, if a website links to you, the link will be an external link that is backlink for your site.

Similarly, if you link to another website, this will be an external link for your website.


Backlinks are very important in terms of SEO, or when it comes to rank of website higher it is essential to take deep care of external links.

In SEO terminology, it is believed that external links are the primary source of ranking power as they pass Link Juice (ranking power) differently and search engines consider them as third party votes.

The site which you are adding the link to can be anything. It can be a blog, social media, directory or any other sites that can promote your site on the web.

Code Sample

<a href=”” title=”Keyword Text”>Keyword Text</a>

External Links Optimization Tips

Before adding external links to your site, search the authoritative & relevant websites that you can link to. Also, make sure that your external links are related to the content of the linking page.

You can also put keywords on the anchor text and make direct as well as top-level domain links. But, avoid linking too many sites as this could harm the rankings of your own site.

Furthermore, don’t point unimportant and banned URLs to your site.

Backlinks – External Link Building

External link building is the process of getting links from authority and relevant websites that highly affect ranking at search engines. The more external links you achieve from good quality and relevant websites, the better ranking you gain within search engine result pages.

You can follow these below measures to increase link building:

  • Ask partners to link back to your page
  • Never buy links from other websites except for the directory submissions
  • Ask the linking website to include target keywords within the anchor-text
  • Encourage readers to link to your page by placing social bookmarking links on each page
  • Become an active member of various forums and mention our pages in the forum posts


To sum up, building backlinks can be extremely beneficial to a website. The more backlinks pointing to your site or blog more your site will rank. Understand the logic behind building backlinks.

If possible try to build tiered backlinks. Read here about what is tiered link building.

Go back to main content How To Optimize Content For SEO.


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